More typography
We did a task focused on trying to point out different aspects of type anatomy, doing this allowed me to understand the different aspects of a font can be changed to make a font more unique. I used the font and name that I am planning to use for my library rebrand, I did this to see if I thought that the font matched the tone that I wanted for my rebrand and it allowed me to see if there were any letters in the font that I could/would adjust to make the font match the fun and casual tone that I want for my library rebrand, it also will allow me to experiment with adjusting the font to try and incorporate icons or symbols into my logo that relate to the brand
There are several ways that fonts can be adjusted and changed to effectively make a logo:
Kerning - Changing the spacing between letters to make them fit together better.
Ligature - Connecting several letters together.
Custom/handwritten - Using someone's handwriting and then having it scanned to be digital.
Incorporating meaning - Including icons/symbols or reshaping letters to correlate to the meaning of the brands name or function.
We did a second task with creating logos based on a set of different words, the words were:
Look
Left
Speech
Back
Cut
Move
Reflect
Click
Bounce
Slant
These were the logos that i created, some of them were really easy and really quick to do like, look, cut and bounce, which i felt all had a very obvious and known way to display them within text, I struggled the most with, speech, click and move. I think the logos i made for move are probably the least effective as they look slightly messy and feel more difficult to read and understand than the others.
From this i am going to begin sketching and planning the logo for my library rebrand Project 1 - LibrariesNI Brand Guidelines
Thinking with type, Ellen Lupton
Logo, Michael Evamy
What I learnt and how I can apply it to my own work: