Commercial brand for librariesNI, considering different areas where the brand would be seen, online - app, website, offline - library cards, leaflets, actually in building.

full rebrand

redesign with sub brand - focusing on one particular group or user. This is the idea that I want to go with, with the target audience being parents of young children (ages 1-8) and young children themselves and the idea of getting children reading earlier. I also wanted to focus on this age group as I feel the libraries have a lot of good resources for younger children but they aren't really being advertised or promoted as much as the rest of the library.

The brand guidelines/design programme should include all the visual elements of the brand:

• Namenark
• Symbols
• Colours
• Type
• Decorative Elements

Initial Research

Based on what I already knew about librariesNI:

• Completely free service which anyone can use
• A free membership system that people can quickly sign up for either in-person or online
• Have a wide range of materials and resources that their users can access and use
• Provide a community space that people can use however they need, i.e. workspace, reading, accessing books, printing, computers.
• Have computers that users can access using their library membership, and printers that people can use but they do have to pay to use this.
• Work closely with schools to provide educational materials, from primary schools up to universities.

Online Research

From the librariesNI website i learnt:

There is a specific WIFI for people under 16 which parents have to ask to connect to, this features more protection and restrictions to what can be searched while on the WIFI.