Reach out to the correct audience, maximize your marketing efforts and understand the behaviour of the visitors by origin.
With the following information, it is possible to make an accurate estimate of the origin of travelers staying in alternative accommodations at a destination.
By aggregating the reviews of all the listings in a destination, we can provide data on the following:
The first chart allows you to compare the International and Domestic Demand for the vacation rentals industry in your selected region. Depending on the nature of the destination, seasonality, and various other factors, the travelers’ demand ratio can vary for certain periods.
The Monthly Average Review Score displays the average score for accommodations given by the users on the vacation rental platform. In order to make a like-to-like comparison, we have unified the values between the different platforms and the scores range from 0 to 5.
It helps to uncover the satisfaction levels of the travelers and their impact on the perception of the destinations. The monthly traveler count shows the estimated number of travelers to the destination.
As for the following charts, we select the top 10 countries and cities the international travelers originally come from. Through this data, we represent the markets that have the highest demand for short-term vacation rentals in your particular region.
