<aside> 2️⃣ Framework: Hook - Tell them what the video is about - think catchy line
Content - The main part of the content - tell them
Call to Action - Follow and like for more
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<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> How I want to come across: Authentically me
Helpful
Valuable
Motivational
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<aside> 💡 How do I be authentically me while trying to be seen as competent?
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<aside> 💡 I don’t need to copy what others are doing. Use/Find content, get inspired and deliver it MY way.
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Questions to think of answering while creating
Creators for inspiration:
Joey kidney
| Topics to talk about | ||
|---|---|---|
| Fear of failure | Motivation | Self Talk |
| Discipline | Perfectionism | Mental Health |
| Persistence | Mental Strength | Confidence |
| Motivation | Self Doubt | Resilience |
Problems people have
Hooks
| Pain Point | What It Actually Means | Hook idea | |
|---|---|---|---|
| “I’m confident until something goes wrong.” | Your confidence is based on outcomes, not who you are. | ||
| “I always doubt myself before I compete.” | Doubt isn’t the issue — your default response to it is. | ||
| “I know I’m good, but I don’t feel it.” | You’ve got the skill, but not the belief that you deserve success. | ||
| “I feel like a fraud when I win.” | You’re scared people will realise you’re not who they think you are. | ||
| “I don’t want to let people down.” | You’re driven more by guilt and fear than genuine ambition. | ||
| “I can’t stop comparing myself to others.” | You measure your worth through external validation, not progress. | ||
| “I don’t know if I even enjoy this anymore.” | You’ve turned something you loved into something you must prove yourself with. | ||
| “Every session has to be perfect or it feels like a waste.” | You’ve confused perfection with progress. | ||
| “I never switch off mentally.” | You believe rest equals falling behind. | ||
| “I feel like I’m constantly fighting myself.” | Your standards are so high, you leave no room for being human. | ||
| “I’m scared to fully commit in case I fail.” | You’d rather self-sabotage than risk proving you’re not enough. | ||
| “I only feel motivated when I’m doing well.” | You’re hooked on highs and can’t regulate when things dip. | ||
| “I’m always chasing the next thing.” | You’ve built your identity on doing, not being. | ||
| “I always feel like I’m not doing enough.” | You’re chasing self-worth through achievement, not through presence. | ||
| “I get in my own head and ruin my chances.” | You don’t trust your ability to handle the moment — so you sabotage it. | ||
| “I’m either all in or totally unmotivated.” | You swing between burnout and guilt because you’ve never learned to pace yourself. | ||
| “When things go wrong, I take it personally.” | You think performance is a reflection of who you are, not what you did. | If you’re an athlete and you take things personally when they go wrong, it’s becuase you’re believing that the performance is a refleciton of you, nt what you did. | |
| “I obsess over every little mistake.” | You believe perfection keeps you safe from judgment or being ‘found out.’ | ||
| “I feel like I’m losing my edge.” | You’ve tied your value to always being ‘on’ — and rest feels like weakness. | ||
| “I can’t handle losing.” | You see failure as proof you’re not good enough, rather than feedback. | ||
| “Success doesn’t feel like enough anymore.” | You’ve outpaced your ability to enjoy what you’ve achieved. | ||
| “I struggle to bounce back after a bad performance.” | Your identity is too entangled with outcomes to hold perspective. | ||
| “I only feel good when I’m better than others.” | You’re not chasing greatness — you’re chasing superiority to avoid feeling small. | ||
| “I don’t know what it’s all for anymore.” | You’ve achieved things, but without internal alignment, they feel hollow. | ||
| “If I slow down, I feel like I’ll fall behind.” | You’ve confused rest with regression. | ||
| “I want to quit more than I want to admit.” | You’re afraid to be seen as weak, even when you’re breaking down. |