Understand how stories work:

Top-of-mind of your ideal customer by constantly popping up on their feed with relevant content such as polls, lifestyle, value.

It is an amazing way to collect data from your audience (polls & Q&As)

Show day-to-day life to build trust and showcase the outcome you are selling through your transformation that is your product or service.

Story-content-plan:

Monday: student win/client result

Tueday: lifestyle + free value/tip

Wednesday: poll

Thursday: student win/client result

Friday: lifestyle + free value/tip

Saturday: Q&A/poll

Sunday: Hard CTA

Breaking down the different components that is mentioned in the content-plan:

Polls

Converting-polls:

A converting poll is a relevant conversation starter that taps into a problem or desire within your target audience. Focus on quality over quantity. This is where you focus your time and effort in the conversations. Fewer poll-answers, but high quality.