About the company
Yamovil — is a popular Spanish online service for buying and selling used cars. The platform helps users sell or buy a car easily and safely without unnecessary complications, providing an intuitive interface and support at every stage of the process.
The company’s main goal is to give used cars a “second life”, while ensuring transparency, comfort, and trust between sellers and buyers.
The platform’s audience — consists of men and women aged approximately 20 to 50.
— The younger audience (ages 20–30) is looking for affordable cars as their first personal vehicle to start driving after getting their license.
— The older audience (ages 30–50) is more often interested in selling their car or buying a more economical option at a good price.
The objective of the UX research
To simplify the process of searching for used cars and make the website experience more intuitive and efficient. The research focuses on eliminating difficulties in finding and selecting a car, reducing the number of steps in the user journey, and increasing customer satisfaction with the platform
Hypotheses About the Search for the Necessary Car
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Ineffective filters.
Some filters do not function properly or offer a limited set of parameters (for example, there are no options in the “Model” section). This makes it difficult to adjust the search correctly.
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Cumbersome interaction with the filter panel.
When the filters are opened, the main page is hidden, and the user has to perform several extra steps to apply or change search parameters. This creates a sense of losing context and prolongs the selection process.
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Difficulty for users without technical skills.
People who aren’t familiar with cars don’t understand the meaning of many parameters (such as “cylinder capacity”), which makes the filters confusing and limits their ability to make independent choices.
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Lack of recommendation options.
The service does not offer users “pre-defined categories” such as “best family cars under €10,000”, “fuel-efficient models”, or “popular options in Madrid”. Because of this, users have to manually configure their search each time, which reduces engagement and slows down the process of making a decision.
Research Methods
Usability Interview
Usability interview
Objective: Identify specific interface issues.
— Ask 3–5 users to find, for example, a car priced under €16,000 with low mileage.
— Measure:
- how many steps they take;