Context:

Imagine you're looking for a pre-owned car for personal use. You have a limited budget and want to find a car that matches your essential criteria.

Task for the participant:

  1. Find a car on the website that costs up to 16,000 euros, has less than 100,000 km on the odometer, and was manufactured no earlier than 2016.
  2. Use filters to specify your search.
  3. Select 1–2 cars that seem acceptable to you.
  4. Verbally describe which aspects were unclear or inconvenient.

Observation Objective:

— Check how quickly users find the necessary filters.

— Understand which filters cause confusion or seem irrelevant.

— Identify which steps seem unnecessary or difficult.

— Track which visual elements distract attention or interfere with the selection process.

Respondents:

  1. Male, 64 years old, has a good understanding of vehicle specifications

    Test and observation process:

    <aside>

    Key findings:

    The user did not immediately understand how to start the search and spent time figuring out the filters. Errors with the range and the reset of filters prevented the task from being completed.

    </aside>

  2. Female, 53 years old, with a basic understanding of cars

    Test and observation process:

    <aside>

    Key findings:

    The user felt uncertain about working with the filters and experienced cognitive load. Errors in the range and the unclear structure confirm the interface’s complexity for beginners.

    </aside>

  3. Male, 20 years old, has a good understanding of car specifications and actively follows the used car market

    Снимок экрана 2025-10-06 в 23.14.20.png

    Test and observation process:

    <aside>

    Key Findings:

    Navigation needs refinement, and filters need to be more precise. The lack of an input field for numerical values and a search by model name significantly slows down the car selection process.

    </aside>

  4. Female, 25 years old, confidently understands car specifications

    Снимок экрана 2025-10-06 в 23.23.29.png

    Test and observation process:

    <aside>

    Key Findings:

    The filter functionality limits users who want to set specific parameters. Overall, the interface does not cause significant difficulties, but requires improvements in accuracy and layout logic.

    </aside>


Key Observations

1. Filters on the home page are unnoticed