NAVIGATION

UX Specification – FTA Website (Mobile‑first)

This document defines how the site behaves so design, development, and governance can work from the same logic. It is aligned with the current Sitemap and Nav Map (Level 1 / Level 2 pages and paths).

It covers:

1. UX principles (decision rules)
2. Navigation and levels (Level 1 vs Level 2)
3. CTA routing logic
4. Home scroll storyboard (mobile‑first)
5. Core page patterns
6. Forms UX (Landowner & Guardian)
7. Desktop expansion logic
8. Interaction & tone guardrails

1. UX Principles (Non‑negotiable)

These rules apply to every screen.

1. Meaning before mechanics

   Users must feel oriented before being asked to understand or act.

2. One dominant action per screen (mobile)

   No competing primary CTAs. Secondary actions are visually quieter.

3. Progressive disclosure

   Nothing important is hidden, but nothing heavy appears by default. Details live in

   • Level 2 pages
   • Accordions
   • Desktop‑only deep dives

4. Foundation ≠ Operator is reinforced visually

   The UX never implies the Foundation does the hands‑on land work. Guardians operate; the Foundation safeguards.

5. Trust is cumulative

   Governance, guarantees, and metrics appear after narrative grounding and human connection.