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1. HOME — From Ownership to Guardianship
Hero function: Cultural and conceptual entry point
Purpose: Introduce the core shift and invite curiosity
This page does not explain everything. It frames the question:
What changes when we stop owning and start caring?
It briefly introduces:
- Guardianship as a societal shift (not just land)
- The Foundation as a legal and human response
- Three primary pathways: Land · People · Support
Primary CTAs:
- How the Model Works
- The Guardian Journey
- The GROVE
2. ABOUT US — Why the Foundation Exists
Hero function: Legitimacy, intent, and trust
Purpose: Explain why Terra Agora exists and how it holds power
This page already exists in strong form (10+ blocks).
It anchors:
- Purpose & mission
- Ethos and values
- Governance, statutes, and accountability
- Transparency and partners
This is the page for:
- Donors
- Public institutions
- Skeptical or careful readers
3. HOW THE MODEL WORKS — The Structural Logic
Hero function: System clarity
Purpose: Explain the separation of care, use, and sale
This is the architectural page of the site.
It explains:
- Asset lock and land entering protection
- Foundation as Ultimate Guardian
- Guardians as operators, not owners
- Long‑term funding logic
- Guarantees and impact logic
This page answers:
“Is this real? Is it robust? Can it last?”
Primary CTAs:
- Talk to the Foundation
- Explore Guardianship
- Join The GROVE
4. THE GUARDIAN JOURNEY — From Calling to Commitment
Hero function: Human pathway
Purpose: Invite people into guardianship without pressure
This page clearly shows:
- Anyone can begin as an individual
- Training ≠ obligation to become a Guardian
- Guardian Entities form later (minimum three)
- Certification, integration, agreements, monitoring
- Exit paths and continuity safeguards
This page is essential for:
- Practitioners
- Young people
- Career shifters
- Local stewards
Primary CTAs:
- Start the Journey
- Explore the Academy
- Download Guardian Brochure
5. ACADEMY — Learning Guardianship
Hero function: Capacity building
Purpose: Decouple learning from land access
This page positions the Academy as:
- Open to anyone
- Applicable beyond land
- A place to grow maturity, governance, and responsibility
It clearly states:
- Not all trainees become Guardians
- Skills travel into life, work, institutions, and communities
- Guardian certification is a threshold, not a promise
Primary CTAs:
- Explore the Academy
- Apply to Train
- Download Programme Overview
6. THE GROVE — Funding Long‑Term Care
Hero function: Economic backbone
Purpose: Make long‑term support intelligible and ethical
This page explains:
- Why the Foundation seeks funding
- What it does not fund (Guardians’ operations)
- Grove Circle (individual & corporate tiers)
- Grove Funds (with clear management distinctions)
- Ethical finance and statutory constraints
This page must feel:
- Calm
- Serious
- Non‑transactional
Primary CTAs:
- Join The GROVE
- Schedule a Conversation
- Download GROVE Overview
7. LAND & LANDOWNERS — Placing Land into Care