The exact tools, settings, and setup you need — whether you're just starting out or something in your current setup feels off.


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Sketchief builds your perfect targeted lead list and generates the exact filters for your ICP automatically. Check it out here →

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Hey, I'm Ollie — founder of Sketchief.

Before I built Sketchief, I spent 8 months going deep on cold email. I watched every video, tried every tool, read everything I could find, and kept optimising until things actually started working. I went from a 2–3% reply rate to consistently hitting between 11–16%. I know what works and what's a waste of time — and this guide is the result of all of that.

Whether you're completely new to cold email and want to make sure you've got the right setup from day one, or you've been doing this for a while but something feels off and you're not sure why — this is the guide for you. It covers the exact infrastructure, the exact tools, and the exact settings. Nothing left to guess.


Guide Sections

🌐 Part 1: Domain & Inboxes

🔥 Part 2: Warm-up

⚙️ Part 3: Sending Settings

📨 Part 4: Your Sending Tool

🎯 Part 5: Building Your Lead List

📬 Part 6: Finding Emails

🧩 Part 7: The Rest of Your Stack

🚫 Part 8: Mistakes Checklist


Part 1 — Domains & Inboxes

Before you write a single email, you need your domain and inbox setup sorted. This is the foundation everything else sits on. Get it wrong and it doesn't matter how good your copy is — your emails won't land.