To sell any product, you need eyeballs (more the better).
Aka attention.
You need people or traffic to sell your product.
Even Walmart and Home Depot would be out of business if they don’t have any footfall or traffic.
But what’s traffic?
Traffic is nothing but people WHO either need a solution to their problem or want to satisfy their desire or a need. For example, why do most people visit Walmart or IKEA because they have a need or a problem and these stores have the exact solution.
You might ask — how to get this traffic to your digital storefront?
There’s ONLY two ways to get them to your online store.
What’s next once you’ve the traffic?
Simple.
Retaining their attention which leads us to our next step…