BRAND: Yoga Studio

Key areas:

1. Target audience: moms-to-be, health issues like PCOS/PCOD, and people with various ailments like thyroid, BP, arthritis, etc. (but not limited to)
2. Availability of testimonials from benefitted people
3. Classes: Regular in-person as well as 1:1
4. Experienced teachers
5. Offer certified trainings to become a yoga teacher

Vision:

“Yoga is for everyone.”

“Yoga is more than just a great workout, it is beyond asanas and pranayama.”

“Yoga isn’t just for physical fitness but is a way of living life authentically, balancing all the elements, leading to harmony.”

Approach:

An Inward Journey

• “The slow and steadiness of the tortoise, the minimal number of breaths it takes, it’s calmness and the long life it lives due to these factors.”
• Self-reflection, Introspection, Stability and Longevity
• “Withdraws in its shell and meditates”

Ashtanga Yoga: “brings about stability, and serves as the foundation and support for the deeper transformative practices of yoga”

Current Mission:

To leverage social media to educate people on yoga and leading a healthy lifestyle free from diseases

Analysis