Their current digital presence seems to have a lot of potential, however, I could observe some areas for enhancement. They can work with a tailored and specific content strategy in different phases for a targeted audience engagement and attract genuine people who seek help.

Content Plan:

Even though their frequency of posting content on Instagram is almost regular - their content strategy could benefit from some additional ****structure and planning.

Improvements can be made to reach out to more specific audience by designing appropriate content plans as per the programs launched by the yoga studio.

Example: (open experiment - the slow-burn strategy)

5-day content flow for prenatal yoga:

• Day 1: Explain what prenatal yoga is and why it’s essential.
• Day 2: Share educational content, such as benefits of prenatal yoga for physical and mental health.
• Day 3: Post testimonials from moms-to-be who benefited from this program.
• Day 4: Share a short video or Reel featuring an instructor explaining the importance of prenatal yoga.
• Day 5~7: End the week with a call-to-action post announcing the launch of prenatal yoga classes, including dates and how to join.

Intersperse the theme with practical, actionable content, such as:

• Demonstrations of safe yoga stretches for pregnant women.
• Clips from existing classes showcasing real-time sessions led by instructors, featuring volunteers or clients.

This focused approach would help build momentum, educate the audience, and create anticipation for the program.

Use Instagram pins on the profile to solidify the brand offerings.

Design:

When it comes to the website, subtle changes can improve readability such as rearranging texts.

Instead of starting the text directly under the logo, using some spaciousness could increase the readability and enhance the effective communication of their message to the audience.

“Start Your New Year journey with Strength and Wellness”

Video Editing: