1. Foundation (0–6 Months): Basic Goals: Understand the community, establish trust, and set up operational basics.

Monitoring conversations and feedback. brand awareness, user retention, product feedback for community growth and engagement. Currently we have around 1k weekly visitors on Discord but only 35 weekly active members in chat, and 10 to 15 ratio of weekly new members but an 8% of retention the goal is to work around the weekly visitors and try to capture 10% of the users and get them involved on the community activities.

Still scanning the best algo to work on the X account but metrics seems promising with good foundations to scale.

![image.png](attachment:644cb967-05ce-4f29-b443-9c59026795c4:image.png)

2. Growth (6–12 Months): Scale Engagement and Establish Processes Increase engagement by 10%-25% (e.g., comments, reactions). Host a small event (e.g., Q&A, poll, or thread). Launch initiatives like community bounties, content campaigns, member spotlights, or threads competitions aligned with new releases from the dao or partners.

Content Strategy: Develop a content calendar with regular posts, events, and campaigns (e.g., AMAs, challenges, ).

CM Assistant Team: Recruit and train volunteer moderators to handle scaling activity. Create a clear moderation workflow. (D3c3nt and Vinny)

Cross-Platform Presence: Expand to additional platforms, already working on a DSCVR.ONE Portal for the dao, this platform has a lot of Solana users traffic we might capture some new users.

      3. Brand Refresh & Merch for the team to attend IRL events.

Brand kit han’t been updated in a While at some point we need to have a brand refresh with the new seeker coming out and provide the team and ambassadors (People within the community attending events representing the DAO on irl events) and some sets of shirts/hoodies or premium flyers with QR codes that we can give away to potential partners on events.

Change the narrative: We should stop jumping into bad actors trying to defend the job that the team have been getting done from comparisons with the past events on the dao multi sig and any other past events from trolls or just people that want to hurt anything that we do, pushing out the codex and updated guidelines with the new directive and new overall roadmap of the dao I’d recommend a direct link at the top of everything that we could just showcase into anyone that try to voice their opinions on the comments to give us a bad look or hurt the dao, a notion page would be more than enough to have a codex for new comers and old bad mouths that comes into the fight which leads to the next point.

      4. Team verification with a zk entity like [<https://www.certik.com/products/team-verification>](<https://www.certik.com/products/team-verification>) I do know that we have fully doxxed council within the dao but a zk team verification will strengthen the bonds with the community  to ensure better reception with any project cwg or release that we will promote moving forward.

Crisis management (handling conflicts, trolling, or PR issues calmly).

Milestones: Grow community size by 20–30% (or a specific target based on platform). Host at least one major community event (e.g., webinar, contest).

1. Optimization (0-12 Months): Strengthen Community Culture and Influence Goal: Foster a self-sustaining community, amplify its impact

Build Culture: Reinforce community values through traditions (e.g., annual events), and member recognition programs.

Empower Leaders: Identify and nurture superusers or ambassadors to lead sub-groups or initiatives. Provide them with tools, training, or incentives.

Collaborate Internally: Act as the community’s voice within the organization, influencing product roadmaps or marketing campaigns based on member insights.

Experiment and Innovate: Test new engagement formats (e.g., live streams, podcasts,spaces) and measure their impact.