Input materials for preparation:
Prioritization proposal for addressing the 3 most interesting persona groups:
- PRIO1 I3:VC/PE (opportunity/market-driven → "solutions for global issues that scale (massively)")
- Desired image: great venturing opportunity (rapidly growing need & little market data - most promising "blue ocean" type market!), access to real deep(-tech) innovations at large scale, massive global demand, improving the "shark tank" image by communication positive impact effects
- Channels for interaction: VC/PE networks & conferences, co-investors, startup ecosystem in general (esp. accelerator programs & university/science-aligned entrepreneurship/investor programs), social networks (mainly LinkedIn), VC deal-flow platforms (like Signals, DealRoom, CrunchBase, StartupDetector etc.)
- Why they're important: driven by innovations, new market opportunities, & globally scalable solutions, much less risk-management & regulatory driven than institutionals, ideal financiers for seed to Ser.B ticket sizes (which is as of now the motor & core of financing needs in the for-profit impact sector!) good knowledge about internal motivation and dedicated VCs within GITA-DE
- PRIO2: I1: Family Trust (mainly next-gen influenced → "net capital preservation+ with purpose")
- Desired image: "an addition to philanthropy", net cap preservation easily possible along with a presentable "additional" social/eco return, to be a forerunner into a new and stunning market, socializing effect (in community with visionaries), a "sexy" new asset class
- Channels for interaction: known family officers & wealth owners, FO networks & conferences, people-based networking, personal interaction with impact entrepreneurs
- Target Examples: "Hopp & Co." - ex-IT entrepreneurs with FOs, "FOs on sustainability/ESG tracks towards impact...", "FO advisors"
- Why they're important: driven by personal values, entrepreneurial family history & to re-invent Germany/EU as a hotspot for business innovations, large capital pools available, less risk-management & regulatory driven than institutionals, might be able to finance seed tickets (via impact VCs mainly - dependency on existing "I3: VC/PE" investors group!) up to Ser.C+, good knowledge about internal motivation and dedicated FOs within GITA-DE
- PRIO 3: E1: Business Breeders (market segment-driven → "opportunity to tap into a new market with positive communications effect")
- Desired image: extend your innovation image & market reach with focusing on impactful businesses, huge market demand needs to be addressed, lift yourself out of the (in the EU et least) more or less mediocre image of accelerators/incubators & other business breeder programs, positive effect on PR & dealflow if you act fast
- Channels for interaction: mentors & business angels, startup ecosystem, social media, conferences
- Why they're important: driven by innovations, new market opportunities, & globally scalable solutions, ideal kickstarters & financiers for pre-seed to Ser.A ticket sizes (which is as of now the motor & core of financing needs in the for-profit impact sector!)
Obstacles:
- Who's financing campaigns & products?
- Bias due to very limited amount of input for this evaluation!
- FO names list in Notion? (very privacy-sensitive sector)
- Lobbying (G1 in the KR 3.2 results) might be a completely separate topic, but a very important one for influencing the right people that are setting the agenda for the supporting EU funds and other aspects (e.g. tax regulations for impact investors, first-loss programs etc.)