Input materials for preparation:
Actor segments (Aggregation from KR 2.1 results):
- Investor (small-tickets, Business Angels, Family Offices, VCs/PEs, Institutionals) → Traditional / Impact
- Businesses (Startups, Grownups, Transformed Corporates) → Traditional / Impact
- Ecosystem (Incubators/Accelerators, Academic/Science Programs & Institutions, NGOs & low-/no-profit projects, Networking Platforms & Associations, Rating Agencies) → Traditional / Impact
- Government (DE (Gov, KFW, other Dev.-Banks), EU (Gov, Commission, EIF), UN (UNEP/FI))
Persona proposals & desired image influence results:
- I1: Family Trust (mainly next-gen influenced → "net capital preservation+ with purpose")
- Desired image: "an addition to philanthropy", net cap preservation easily possible along with a presentable "additional" social/eco return, to be a forerunner into a new and stunning market, socializing effect (in community with visionaries), a "sexy" new asset class
- Channels for interaction: known family officers & wealth owners, FO networks & conferences, people-based networking, personal interaction with impact entrepreneurs
- Ideas: separate personas for large/small FOs and single/multi FOs, ticket-sizes are relevant (esp. at large FOs small investment sizes are "unconsumable")
- Target Examples: "Hopp & Co." - ex-IT entrepreneurs with FOs, "FOs on sustainability/ESG tracks towards impact...", "FO advisors"
- I2: Angels (Syndicate) (mainly ex-startuppers with big exits → "2nd life entrepreneurial mission")
- Desired image: taking part in forming a new market with purpose, great venturing opportunity (rapidly growing need & little market data - most promising "blue ocean" type market!), modern approach to portfolio building, positive++ image of being an angel investor, access to real deep(-tech) innovations at large scale
- Channels for interaction: BA networks (like Rotonda) & conferences, co-investors, startup ecosystem in general (esp. accelerator programs & university/science-aligned entrepreneurship/investor programs), social networks (mainly LinkedIn), BA/VC deal-flow platforms (like AngelList, Signals, StartupDetector etc.), alumni networks
- I3: VC/PE (opportunity/market-driven → "solutions for global issues that scale (massively)")
- Desired image: great venturing opportunity (rapidly growing need & little market data - most promising "blue ocean" type market!), access to real deep(-tech) innovations at large scale, massive global demand, improving the "shark tank" image by communication positive impact effects
- Channels for interaction: VC/PE networks & conferences, co-investors, startup ecosystem in general (esp. accelerator programs & university/science-aligned entrepreneurship/investor programs), social networks (mainly LinkedIn), VC deal-flow platforms (like Signals, DealRoom, CrunchBase, StartupDetector etc.)
- Ideas: ticket-sizes are very relevant (too small investment sizes are "unconsumable")
- I4: Institutionals & Ultra-large PEs (risk/regulatory-driven → "hedging portfolio risks & positive scores in regulatory aspects")
- Desired image: "hop on the train before it is leaving", positive PR in an industry segment with nowadays mainly very negative image, early substitution of assets with sustainability risks against ESG/impact assets helps to prevent foreseeable losses in some industry sectors, top 2% of assets should be at least "real" impactful investments (against "ESG only" orientation) for visible impact engagement
- Channels for interaction: DD expert networks, conferences, regulatory entities, matching platforms, lawyers & consultants dedicated for this segment
- I5: Development Banks & Programs (government-topics-driven → "transform legislative actions into co-financing & grants") → not in scope, because we're unable to influence them directly as they get their directives from the government (so we better focus on influencing the government's program ideas)
- I6: Corporations/SMEs (as investors) (opportunity/market-driven → access to innovations and new markets)
- Desired image: great venturing opportunity (rapidly growing need & little market data - most promising "blue ocean" type market!), access to real deep-tech innovations at large scale, massive global demand, positive PR & brand effects due to the involvement in impactful businesses
- Channels for interaction: startup incubator & SME matchmaking programs, intrapreneurship centres of corporates, innovation management departments, social media (mainly LinkedIn), conferences
- I7: Foundations & Trusts...
- Desired image: pair the positive impact effect of the foundation with it's capital management resources using impact investing (net cap preservation for the trust), financially enable this new market segment by taking fist-loss pieces (better-than-philanthropy approach), measurable impact on many levels (impact of the foundations goals - plus impact realized with their investment & enablement side)
- Channels for interaction: associations, conferences