Impressions on the image:

• PRO: positive consent on purpose-oriented companies

• PRO: young, fresh, powerful - credo of tech startups

• PRO: good networking among impact startups, founders, funds & related institutions (cooperative approach)

• PRO: huge international market opportunity is seen on the horizon

• CON: missing competitiveness

• CON: tech usually is attached to the realm of "rationalization" (automation vs. employment)

• CON: "treehuggers" - mission-driven, but not focused on their (& shareholders) profits

• CON: missing track record of impact finance products and/or impact companies (impact & profit in balance)

• CON: impact "nerdiness" ("good is not good enough")

• CON: you're only good if you're non-profit

• CON: wrong impression of "impact investing", which is in Germany mainly associated with (venture) philanthropy

• CON: impact is all but fun at the moment (higher complexity, morality discussion, impact KPIs, over-demanding VCs)

• CON: Investor uncertainty of potential exit routes (impact angle may narrow future investor universe)

Impressions on the image:

• PRO: positive consent on purpose-oriented companies