Strategies:

@Alex Bubnov currently leading Partnerships initiatives w Sony/Baha Men and celebrity artists. - PR and Branding team access along with marketing budget being carved out w Baha/Sony and associated teams. (slack, mongo, Snapchat, fb/IG - worming on it)

• Leverage social impact
• International and first launch targets (USA, California > Marketing Plan for Launch {outdated} )

Purposes:

• Gain Awareness
• Attract Volunteers
• Content / initiatives to add into the product itself (feed)

Target List:

Research and list institutions that are doing research around COVID-19.

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