USA- outdated

Launch Images Upsplash

Groups of Volunteers- Mutual Aid

Timeline:

6th June (Friday): Launch to team for testing

8th June: Soft Launch (Monday): Test with Mutual Aid Groups

+1-2 Weeks Launch Launch

Marketing Plan for the release

Before the release:

Planning:

  1. Update People: With date - Objectives - Actions - Locations

    1. Objective: the focus is on building our database for the supply-side, to ensure the incoming demand is adequately met:

    2. Teams on that update:

      Marketing Partnerships Product Engineering Design BI Operations Data:

    3. Content:

      1. Hashtags https://docs.google.com/spreadsheets/d/1hDgQh8PSaFj1PdqQ9IF3DxAkwhK1vARPlehjsYpj1Ck/edit#gid=0

      2. KPI & Success Metrics

      3. Owners

      4. Stages

      5. Review the above plan

      6. Clarify target locals ‣

      7. Identify launch group

      8. Beta test

      9. Partner with Mutual Aid / Facebook Groups

      10. Support plan:

      11. User support

        1. Platform
        2. Training
        3. Languages
        4. Availability

      12. feedback

      13. Technical issues

        1. Reporting & Flow

      14. Complaints

        1. Reporting and Flow

      15. Media inquiries

      16. Partnerships

      17. Vote actions:

      18. Tactics Owners