Content precedes design. Design in the absence of content is not design, it's decoration. — Jeff Zeldman
Product & UX writing
Web3 onboarding: writing a first minute that new users actually finish
Content systems & strategy
Fixing a $4M content crisis: a strategic UX writing case study
Conversation design
Crafting human-centered banking conversations: a conversation design case study
Solflare Packs: writing trust into a first-of-its-kind wallet feature
Engineering a content system: a case study
Kairos: vibecoding a time tracker, and the discipline of noticing
Annual report for an industrial real estate developer
Sales brochure for a premium real estate project
UX writing for a financial market predictions app and website
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Words are only half the story. For eight years, I've helped banks, fintechs and crypto products say hard things simply — with roots in poetry and linguistics. Meet the person behind the words: Who is Boris?
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“Boris gave Solflare one clear voice on every screen, from onboarding to error states, with none of it sounding like filler. He is an AI-native writer whose copy never reads like it, which might be the rarest skill in the field right now. And he notices things in words that the rest of us walk right past; any product team will feel that difference within the first week.”
— Vidor Gencel, Co-Founder and CEO at Solflare