The Customer Lifecycle Management Plan for Multipl, including channel-specific strategies, timelines, and communication frequency.

The focus is on creating a detailed journey that can be realised and analysed on each step through in-app events and triggers. Leveraging owned channels like WhatsApp, email marketing, in-app nudges, push notifications, and re-targeting users via social media audience list uploads for re-engagement, this Customer Lifecycle model can improve Acquisition, Product Adoption and Revenue Generation through successful Mutual Funds SIPs by users.

Report on Multipl's Online Presence, Domain Analysis, SERP Analysis, and Page Authority Analysis

Enhanced User Acquisition Strategy for Multipl

Revenue Generation Journey

Onboarding & App retention, through breakdown of user journeys

Onboarding Journey

Step 1: App Install to First Launch

• Trigger: App installation.
• Owned Channels:
  • Push Notification: Welcome user, urge app open.
• Frequency:
  • Push Notification: Immediate post-install.
  • Second Reminder (if the app isn’t launched): 1 hours via Push Notification
  • Second Reminder (if the app isn’t launched): 2 hours via Push Notification
  • Re-targeting via social media: If the app isn’t launched on the day of install, a list upload is sent to social platforms (Facebook/Instagram) to run an onboarding campaign for these users (CTA - App Open)

Step 2: Guided Tour (Pre-Signup)

• Trigger: User opens the app for the first time.
• Owned Channels:
  • In-App Interstitial Screens: Walkthrough of the platform with interactive pop-ups.
  • Push Notification: After 5 minutes, prompt them to complete the tour.
  • In-app Nudge: Highlight Multipl’s benefits.
• Frequency:
  • In-App Guidance: On the first app open.
  • Push Notification: 5 minutes after inactivity.

Step 3: Sign Up

• Trigger: User finishes the tour.