The revenue generation journey is crucial as it transitions users from engagement to investment, leveraging Multipl’s Spendvesting model. The focus is on guiding users to make their first investment by highlighting their wants, needs, and savings goals and using their financial personality to craft targeted, personalized journeys.
1. Understanding User Needs, Wants & Savings
Users are segmented into three key categories:
- Wants: Shopping, gadgets, vacations, lifestyle needs, jewelry, hobbies.
- Needs: Health insurance, car insurance premiums, parenting, school fees.
- Savings: Wealth creation, retirement planning.
User segments:
- Early Jobbers: Just starting their careers, typically focused on gadgets, vacations, and wealth creation.
- DINKs (Dual Income, No Kids): A mix of indulgence in lifestyle and longer-term financial planning (vacations, gadgets, wealth creation, insurance).
- Married with Kids: More focused on family needs (school fees, health insurance, retirement planning).
These categories allow you to push specific products or investment goals based on their life stage and interests.
2. Tailoring Journeys by Financial Personality
The user’s financial personality (Conservative, Moderate, Growth, Aggressive) is central to how revenue generation campaigns are executed.
Conservative Users
- Characteristics: Cautious with investments, low risk tolerance, prefer long-term stable returns.
- Pain points: Risk-averse, cautious with investments, and needs more education and reassurance.
- Campaigns: Highlight secure investment options, explain the Spendvesting advantage with low-risk returns, and emphasize long-term savings like wealth creation and retirement planning.
Targeted Campaigns: