<aside> đź’¸
Before you start - this isn’t a “LiNkEdIn GrOwTh GuIdE”.
It’s how we use LinkedIn at The Deal Lab as part of the outbound systems we build - alongside email, calls, and everything else that actually creates pipeline.
Outbound (email, LinkedIn, phone) is one of the few channels that doesn’t require budget, an audience, or an existing network. You show up. You initiate. You live with the result.
That’s the mindset this document assumes.
For additional context, we recently published a behind-the-scenes video with HeyReach after they crossed $10M ARR, walking through how we actually run LinkedIn outbound at scale. It’s optional, but it reflects the same POV you’ll see here.
How I generate $11m in pipeline from LinkedIn (just copy me)
</aside>
<aside> ⚠️
Table of Contents
10. Questions From Readers (I Will Expand This Over Time)
Go to market is largely pay to play.
If you look at who you are actually competing against, venture backed startups, private equity portfolios, and well capitalized incumbents, this becomes obvious fast.
They can buy attention.
They can buy distribution.
They can afford to wait.
You cannot. (And if you are reading this, you probably do not want to be that passive anyway.)
What does happen, quietly, is a narrative shift that makes direct outreach feel illegitimate. Cold outbound gets framed as spam, noise, or something that “good companies don’t do.”
That framing is not accidental.
When attention is expensive, the people who already have it benefit from convincing everyone else to stop asking for it.
Outbound breaks that.
It is permissionless. It is uncomfortable. And it does not require approval to start. That is exactly why it still works and why it gets criticized more than almost any other channel.
I am competitive by nature. I like markets. I like pressure. And I like systems where effort still matters.
Outbound is one of those systems.
It takes the same things to win here as it does anywhere else.