Limit orders are a very important feature for people that are transitioning from novice to advanced traders, and at the time, one of the most requested improvements to Bitpanda. When the feature released users struggled to access it because while the feature was well thought through, the MVP had not addresses the entry points to it well.
When the limit orders feature was released, the design assumed that the user’s thinking would be as follows:
I want to buy BTC when it hits 10.000 EUR
Therefore the flow was designed as follows:
The intended interaction, the pill in the header would open the order types sheet
On the first interaction, the user would see the tooltip pointing to the entry point that allowed them to change the order type sheet.
Tooltip show first
Then the sheet allows to change order type
However, there were some “desire path problems”.
Through the app there were several points that were supposed to be populated with open limit orders. However, they had an empty state that allowed to create a limit order. Once the user created a limit order, the elements would be populated, so the button to create a new order disappeared. This meant that users wouldn’t learn the “proper” way of creating an order and did not find the pill to change the order type.
The preferred entry point was the empty limit order list in the asset detail page
Once the section was populated, the entry point was no longer there