<aside> <img src="/icons/home_gray.svg" alt="/icons/home_gray.svg" width="40px" /> Welcome! You just grabbed one of the most underrated tools for fixing broken websites.

Most business sites look decent... but miss the mark where it counts: content clarity.

This cheat sheet breaks down the 5 key sections your homepage needs - not design tips, but real content strategy advice. Whether you're building from scratch or auditing your existing site, this will help you:

• Say what you do, clearly
• Build trust with your visitors
• Guide people to take action

No fluff. No vague inspiration. Just the essentials that make your site actually work**.**

🛠 How to Use This Guide

1. Duplicate this page into your own Notion → (Click the 3 dots top-right → Duplicate)
   1. If you’re not familiar with how to do so, open a new tab to read Notion’s guide here.
2. Follow each section - we’ll explain what it is, show examples, and give you fill-in-the-blank templates
3. Use this as a living doc to map out or improve your landing page

This guide is perfect for:

• Business owners
• Freelancers / Solopreneurs building their first site
• Creators launching a service
• Anyone with a site that feels a little off </aside>

💡 Why Most Homepages Fall Flat

Here’s the truth:

💻 Most websites look fine but fail to communicate clearly.

They ramble.

They confuse.

They don't guide visitors to act.

A homepage isn't just a digital billboard.

It's your first impression, your pitch, and your conversion engine — all rolled into one.

But most businesses make the same mistakes:

• They lead with vague taglines that mean nothing
• They hide their services behind fancy visuals
• They forget to add social proof, clear CTAs, or even contact info

And then wonder why nobody’s converting.