Seeking a faster path product-market fit (PMF)? Deepen your focus on its first step:  problem-solution fit. Problem-Solution Fit “2.0” is a “research thinking” toolkit that leverages UX research and behavioral psychology to build stronger PSF foundations fast.

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Who & When

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What & Why

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**How (#1: Assess!)**

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⏰ Who & When

Early-stage teams at critical moments: pre-launch, raising, growing, pivoting, seeking PMF

⭐ What & Why

Supercharge your path to PMF+! PSFit = stronger founder, problem, solution foundations, that generate more velocity, grit, differentiation

🛠 How

A “next-level” approach to customer & team discovery: 3 types of methods — Incubate, Immerse, Integrate — that develop unique insight quickly (~1 hour to 1 month)

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Learn more