<aside> ℹ️ Discover the 4-step process to position your business for sustainable growth, more reach and meaningful impact.
💎 You arrived at the right place if you…
✔️ Are a solo business owner in health, wellbeing & coaching
✔️ Are a founder of a health venture with a small but mighty team
✔️ Strive to create a significant impact
✔️ Want to differentiate your offerings
✔️ Look to communicate effectively the value you create
✔️ Eager to move from being a nice-to-have to a must-have solution for your customers
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If you only have 40 seconds, here is what you need to know.
The healthy business magic 💥 happens at the intersection of
🟣 Bigger impact you strive to create
🟡 Things that market alternatives don’t have OR you do better
🟢 Needs and wishes of your audience that your unique features address
Step 1. Start with the Why 🟣
- [ ] Define your North Star
- [ ] Bring in your personality
- [ ] Align it with the key company values
Step 2. Shine bright in the market 🟡
- [ ] Understand your audience
- [ ] List competing alternatives
- [ ] Identify your standard and unique features
Step 3. Match made in heaven 🟢
- [ ] Identify the differentiated value your unique features create
- [ ] Find out who cares the most about this value now and in what context
- [ ] Know the system
Step 4. Tell the story 💥
- [ ] Bring all elements together
- [ ] Adapt the story to your audience
- [ ] Get ready to experiment
[ ] Define your North Star
<aside> 🚀 Level PRO - impact deep-dive when talking to impact grant providers and investors
[ ] Bring in your founder personality
[ ] Align it with the key company values
<aside> ⚠️ Caveat - from the future to the present Your Why is your big goal that will be guiding your decisions. In the next steps, we will connect it with the present and focus on the stage you are at now.
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<aside> ⚠️ Caveat - different audiences to consider Paying customer <> end user <> decision-maker Paying customer <> end user <> healthcare provider <> payer
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