<aside> 💌 Did you get this link from a friend? Check the full article here and join the email list to get such templates in your inbox!

</aside>

This template is a part of Product Growth Experiments series. Check the other page to find other product management materials!

Responsible QA: @Someone

• [ ] Do the variants work correctly? Are the acceptance criteria and scenarios passed?
• [ ] Did you check the variants on major browsers and devices?
• [ ] Before you start the test:
  • [ ] Did you create NewControl?
  • [ ] Did you exclude Internal IP address?
  • [ ] Do the variations have the same name as in concept?
  • [ ] Did you check the traffic distribution between variants?
  • [ ] Did you check targeted traffic source?
  • [ ] Did you check the segments criteria? (e.g. browser, device, segment)
  • [ ] Did you check the URL targeted in the experiment?
  • [ ] Did you double-check the applied RegEx, if any?
  • [ ] Did you create conversion goals as in concept?
  • [ ] Did you trigger and test the conversion goals?
  • [ ] Are there any experiments running that could skew the results of this one?
  • [ ] Did you test the analytics integrations? (e.g. GTM, GA, Amplitude, etc.)
  • [ ] Did you inform other departments or stakeholders about the upcoming experiment? Could it interfere with their current campaigns or projects? (e.g. Marketing, Customer Service, Operations)
• [ ] Double check after the test is started:
  • [ ] Did you retest variants on production?
  • [ ] Did you flush the data after retests?
  • [ ] Did you create the production screenshots for the documentation?
  • [ ] Did you inform other people/departments about starting the test?
  • [ ] Did you deleted all of the cookies in yout browsers after retests?
  • [ ] Did you start user recording on each variant and mouse movement/click-/scroll-maps?
  • [ ] Did you create a GA/Amplitude/MixPanel/Custom report for daily results?
  • [ ] Did you watch at least 20 hotjar videos for the variations after test started?
  • [ ] Did you monitor the goals and microconversions in the first hour?
• [ ] Check results once a day

<aside> 📣 You found this content useful? Make sure to share this link with anyone who could use it, too!

</aside>

This template is a part of Product Growth Experiments series.