Comparative Analysis

by Frances Gonzales

Content Page:

• Summary of Evaluation
• Proposed Site Map
• Suggestions after evaluation
• New Discoveries after evaluation
• Questions for the client

Summary of Evaluation

• Evaluations are based on user personas created with focus on new visitor’s needs. It highlights possible pain points in most pages that derive to proposed design solutions.
• Focus on perspective of a new visitor persona to help make the site feel more welcoming, easy to explore, and helpful for first-time users. (See New Discoveries > New Visitor Persona)
• Propose new sitemap to assist in navigating and discovering content manually and structure the content logically.
• Ensure content uses proper headings, metadata, and searchable text to address the search issue of not showing accurate results.
• Use of action words + proper grammar to improve internal search, usability, accessibility, and SEO. (See New Discoveries > Searchable Text and SEO Boost)
• Identify key categories that helps visitors find helpful information easily.
  • Programs & Services - what the church offers
  • Livestream & Media - how visitors engage passively
  • Get Involved - how visitors take action
  • Bulletin & Announcements - weekly updates