Read this before a call or customer conversation. It covers what Surveys is, how to explain it, and how to handle the questions you will get.
Source docs: Snapshot · Product spec
Surveys is now a first-class study type in Askable. Researchers can run structured questionnaires and view results inside the same platform as their qualitative research — no separate tool, no separate export.
The short version for a prospect: structured questionnaires, inside the platform your team already uses. One login, not two.
Most research teams run a mix of qualitative and quantitative work. The problem is they've always lived in different tools, which means different analysis workflows, different outputs, and findings that never actually talk to each other.
For teams already using Askable for qualitative research, this is additive. They don't need to adopt a new tool or change their process. Surveys just becomes another method they can reach for.
A researcher validating qualitative findings
Runs a series of AI moderated interviews to understand why users are churning. Follows up with a survey to measure how widespread the pattern is. Both live inside the same platform.
A product team measuring feature satisfaction
Sends a survey to a recruited panel segment. Results come back structured and tagged. No export, no pivot table, no separate tool.
A research team replacing a separate survey tool
Stops paying for a standalone survey platform. Runs everything through Askable. One invoice, one platform.