Feature name: Surveys - New Study Type
One-line summary: Askable now supports standalone surveys as a first-class study type, enabling researchers to launch structured questionnaire studies.
How it works: Researchers select "Survey" as a new study type from the study creation flow. This opens a stripped-back builder optimised for questionnaire design. There are no task blocks, recording functionality, or prototype uploads. The builder focuses purely on question construction with support for Multiple choice, Open answer, Opinion scale, Stack rank (new), Matrix (new) + variant comparison functionality. And yes, the new block types will also be available in Unmoderated studies.
The survey study type shares the same project-level infrastructure as existing study types (quota management, audience targeting, scheduling) but strips away everything that doesn't apply to structured questionnaires.
What problem does this solve? Researchers who need quick structured data collection are currently forced to use the unmoderated study builder and work around task blocks and recording features that don't apply to surveys. Many resort to external survey tools (Typeform, SurveyMonkey) which fragments their research workflow and data across multiple platforms. Enterprise clients evaluating Askable frequently ask "can we run surveys here too?" and the answer has been no.
Why are we building it this way? We're building surveys as a distinct study type rather than a mode within unmoderated studies because the builder experience needs to be fundamentally different. Survey creation should feel lightweight and fast.
What triggered this now? Three converging signals: (1) Enterprise pipeline feedback consistently lists surveys as a gap vs. UserTesting and Maze, (2) the AI-moderated study type proved the architecture for adding new study types is solid, and (3) launching surveys positions Askable as a true all-in-one research platform.
Primary persona: UX researchers and product managers at mid-market and enterprise organisations who currently split their research workflow across Askable and a separate survey tool.
Secondary persona(s): Research ops teams managing tool consolidation; insights leads who want all research data in one platform for cross-study analysis.
Who does NOT benefit? Teams that exclusively run moderated interviews and have no need for structured questionnaire data. Very small teams (1,2 researchers) satisfied with free survey tools.
Before this feature: Researchers maintain separate subscriptions to Askable and a survey tool. Survey data lives outside Askable, making it impossible to cross-reference survey responses with usability test findings. Setting up a survey in Askable requires using the unmoderated builder and ignoring irrelevant features.
After this feature: One platform for both qualitative and quantitative research. Researchers launch surveys from the same workspace as their usability studies. Response data sits alongside other research data, enabling richer cross-study insights. The dedicated builder means survey creation is fast, focused, and intuitive.
Expected metrics / proof points: Number of survey studies created in the first 30/60/90 days, conversion rate from trial to paid for accounts that use surveys, reduction in churn for accounts that previously cited need for surveys as a reason for leaving. Beta data will come from Cycle 3 limited beta.
Suggested demo points: