You're reading page 3 of the Product Development Handbook.
** People and Roles
→ Collect Data
Capture Context Define a Feature Prioritize Build Measure
Research is the process of bringing together data to create usable insights. The financial investment in research provides both tangible and intangible outcomes.
We invest in research to reduce risk, test assumptions, and make decisions. Everyone has assumptions, and the difference between the assumed reality and the real world needs to be fully understood.
To read more on why we test assumptions, check out this book → Just Enough Research by Erika Hall
Prioritising is like gambling. We use research to help us win more often.