The goal was to create a carousel that’s not only informative but also emotionally resonant for copywriters and clients alike. I focused on clarity, scroll-stopping contrast, and consistent typography to enhance user experience. Visually, the layout follows a clean, modular style with iconography to guide the reader, aligning with my personal branding and tone of voice: smart, approachable, and a little cheeky.
I reviewed common client feedback patterns from real projects and writer forums. I also studied top-performing carousels on LinkedIn to identify engagement drivers, including clear structure, bite-sized storytelling, and a strong visual hierarchy. It helped me uncover a creative gap: most posts talk about vague feedback, but few decode it with empathy and humor.
The final output includes a 9-slide LinkedIn carousel designed in Canva. Each slide combines short-form text, intuitive icons, and visual cues, such as shaded boxes, to highlight key insights. I created consistent typographic styles and branding elements across all frames. Included a CTA slide for lead generation.
I structured each slide in Canva using reusable layouts for efficiency and consistency. The design is optimized for LinkedIn’s square format (1080x1080 px). I double-checked padding, alignment, and legibility on mobile before exporting. All assets are downloadable as high-res PNGs and can be adapted into PDF or video format if needed.
What Clients Say vs What They Really Mean (Writer’s Edition)