Slide 1

What Clients Say vs What They Really Mean

A copywriter’s guide to decoding vague feedback, saving time, and staying sane.

Slide 2

Client feedback is rarely just about the words.

It’s about fears, gut reactions, politics, and emotions.

Here’s how to listen between the lines and deliver better content faster.

Slide 3

“It just doesn’t sound like us.”

Translation:

• I read this in my voice, not the brand’s.
• The tone isn’t what my boss likes.

What to do:

→ Share two options.

→ Ask: “What does your brand sound like when it’s confident?”

Slide 4

“Looks good. We’ll get back to you.”

Translation:

• We haven’t read it.
• We are unsure how to give feedback without sounding dumb.

What to do: