How to use this framework?

Value

Which problems do we see?

Which solution do we believe in?

How does that translate to a value proposition?

Target

Who do we do it for?

Where do we find them?

What is our relationship with them?

Work

Who do we need to make this work?

What should be our key activities?

What will be our key resources?

Revenue

What will be our expenses?

What will be our financial model?

Special

What should be our values?

What is our unfair advantage?