<aside> 💡 Rinse and repeat
</aside>
For this framework to work well you need to plan a recurring workshop where you and each key partner spend a fixed, dedicated amount of time improving the knowledge gained from research. The key here is to start out with hypothetical information, and refine it as you move along with your product or business.
The canvas should be used as a bi-weekly product or company refinement where everyone brings their new insights to the table to tackle any research questions that come to light when filling out the details of the canvas.