Tags: B2C, iOS, New Feature | Concept Work

Personalized profiles, content filtering, and optional parental controls create a dedicated kids' streaming experience.

Project: ****View Figma File (Godzilla)

Core Information

• Project Impact: 62M+ Subscribers
• Industry: Tech & Entertainment, Streaming Services
• Role: Individual Contributor
• Jump to Deliverables

Backstory

Apple TV+ is an American subscription-based streaming service operating in over 100 countries with a reported 62 million subscribers. It offers with original content and exclusive shows. Reportedly, the monthly average revenue per user is less than $10, indicating the service's pricing strategy prioritizes subscriber acquisition over immediate profitability.

A Gap in the Family Stream

Apple TV+ is not tapping into the family market. While every major streaming platform offered dedicated kids' profiles, Apple TV+ remained the only holdout - forcing parents or guardians into subscribing elsewhere and leaving a large market segment oddly underserved.

The Prospective Market Impact:

• 62M potential subscribers with countless in family households
• Higher churn rate among families vs. individual users (content is second to cost)