Personalized profiles, content filtering, and optional parental controls create a dedicated kids' streaming experience.

Project: ****View Figma File (Godzilla)

Core Information

• Project Impact: 62MM+ Subscribers
• Industry: Tech & Entertainment, Streaming Services
• Timeline: 08/2022 , 04/2024 (discovery to final designs)
• Jump to Design Deliverables
• Prototype: ‣

0️⃣ A Gap in the Family Stream

• Problem:

  • Inconvenient Family Viewing

  Apple TV+ lacks a dedicated profile option for younger viewers. Families need a convenient and manageable viewing experience for kids as young as four when streaming.

• Goal:

  • Manageable Kids' Profiles

  Design a secure and manageable kids' profile option within the Apple TV+ platform. This feature should prioritize key features, i.e. content filtering, for growing families.

1️⃣ Creating Context

It's crucial to grasp the context in which families and children interact with streaming platforms like Apple TV+. The following statistics shed light on the demographics, usage patterns, and parental concerns that underscore the need for a manageable kids’ profile experience.

1.1. Kids’ Viewing Statistics in the U.S.

• Multiple Viewers:
  • According to statistical data from the U.S. Census Bureau in 2023, the average number of children under 18 per family in the United States is 1.94.
• Age Breakdown:
  • The largest user group is 6-11 years old (42%), followed by 2-5 year olds (34%) (JustWatch, 2023).
• Parental Concerns:
  • Screen time worries 70% of parents, and 87% desire greater control over their kids' streaming (Common Sense Media, 2022).
• Streaming Dominates:
  • Children aged 2-11 in the US spent 62% of their increased TV time in June 2023 on streaming services. (Nielsen, June 2023)

• 1.2. Competitive Landscape: Streaming Breakdown