Effortlessly curate your viewing experience with improved organization and enhanced discoverability.

Project: ****View Figma File (Godzilla)

Core Information

• Project Impact: 62MM+ Subscribers
• Industry: Tech & Entertainment, Streaming Services
• Timeline: December 2023, 7 days (discovery to final designs)
• Jump to Design Deliverables
• Prototype: https://www.figma.com/proto/iSfyZzc6prHNn8DVQwieVM/Apple-TV--Watchlist?node-id=2907-138&t=TqitoLF7fctPp3XC-1

0️⃣ The Watchlist Imperative

• Problem:

  • Cluttered Content Discovery

  Subscribers lack a dedicated space to curate shows and movies they intend to watch later, leading to a cluttered viewing experience and difficulty in content management.

• Goal:

  • Streamlining Future Viewing

  Develop a watchlist feature, separate from the ‘Up Next’ queue, that addresses the user need to prioritize shows and movies for future viewing, separated from in progress shows.

1️⃣ Creating Context

A 2022 study by Hubspot found that 74% of streaming users utilize watchlists. This suggests watchlists are a widely popular, adopted feature, proven by their widespread implementation. A 2023 Nielsen report revealed that 63% of users add watchlist content to plan their viewing, while 50% use them to remember what they want to watch later, highlighting practicality.

1.1. Understanding User Needs

Gathering market data, a few distinct viewing patterns across different age groups were identified regarding how customers use the feature across streaming services:

• Younger viewers (18-25):
  • Often utilize watchlists for immediate viewing plans, adding entire seasons or series for binge-watching. They may also use them to discover new content based on social trends.