Feedback for Thomas

What is a brand?

A lot of what I’m going to talk about is from this masterclass on branding that a mentor gave me a couple years back that I still think about to this day. It consists of 3 videos and is the best breakdown of branding I’ve seen yet. Slides and videos below

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this is a video series geared towards students in tks, an afterschool stem program i was a part of. just mentally skip all of that stuff.

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https://www.loom.com/share/4607fa21eaa6460c9af7a0ee52c74143

https://www.loom.com/share/b1c648c2291d46a399131add1a4164e2

https://www.loom.com/share/ca0e9203e7d64c948bbd981b70b0f3e9

https://docs.google.com/presentation/d/11NCKqVnKvY6mA-ZkUQqDjBltxGT65FDveMgiEp4u1w4/edit?usp=sharing

I would highly recommend watching all 3 parts of the series (just 2x it) but you don’t have to. From the videos here are the main takeaways:

First video:

1. Branding = the impression you leave on people. their gut reaction.
2. Tangible parts of branding (what we’re building right now!)
   1. Logo
   2. Typeface
   3. Colour pallete
   4. Product
3. Intangible parts of branding
   1. Personality
   2. Culture
   3. Values
   4. Team
4. 3 components of a world class brand
   1. who will love you the most?
   2. why do you really matter?
   3. what should people feel?

The intangible

I don’t think it’s feasible or realistic to create a brand that’s comparable to big tech, but I do want to be inspired by them and understand what makes them so impactful. Ideally, this branding could be something that can be put on your portfolio if you want to go deeper into design.

To answer those 3 key questions posed in the second video:

Who will love us the most?

Eager and ambitious engineering students who aren’t sure about their future

Why do you really matter?

Vision: We are helping people reach their potential in cleantech

Mission: Give people exposure to cleantech through experiential learning.

What should people feel?

They should feel like they’re the future of cleantech.

Prepping themselves with the skills and knowledge to make an impact in the world after graduating.

The tangible

There are 3 parts of a brand that are tangible and what we need help creating: logo, colours, and typefaces. Luckily we figured out our name already so that’s not something to worry about.