𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗦𝗧𝗔𝗧𝗘𝗠𝗘𝗡𝗧

Podcast Launch, Branding & Campaign Strategy

The “Create the Life You Want*”* podcast was built to share stories – and designed to build trust, spark inspiration, and deliver real, practical value for entrepreneurs. I led the full launch, brand identity, and multi-platform promotion strategy to bring the series to life and expand its reach.

Each episode played a dual role:

1. Building Community By spotlighting real business owners – their challenges, wins, and wisdom – the podcast became a relatable, trusted resource for entrepreneurs at all stages, often giving aspiring founders the confidence (and push) they needed to take the leap.
2. Extending Guidant’s Impact Through strategic cross-promotion with Guidant Financial’s blog and tools, we bridged personal storytelling with practical support, reinforcing credibility and providing next steps.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 𝗔𝗡𝗗 𝗜𝗠𝗣𝗔𝗖𝗧

• Content Strategy

  Curated episode themes and guests around key audience interests (like business funding, scaling, franchising, and advice for new entrepreneurs).

• Streamlined Distribution

  Scheduled content months ahead and ran a tight content calendar across podcast episodes and success story campaigns. Released new episodes weekly on YouTube, Apple, and Spotify to keep momentum strong and audiences engaged.

• Multi-Platform Content Creation

  Edited full episodes and short-form clips (YouTube Shorts, Facebook, LinkedIn) using Riverside. Turned client stories into blogs on the Guidant website, case-study carousels, quote graphics, and sales PDFs that extended the life of every episode.

• Promotional Campaigns

  Wrote high-converting copy for social posts, newsletters, and in-platform descriptions. Managed monthly campaigns to grow listenership and boost content reach.

From interviews to impact – each episode was repurposed into a steady stream of educational, inspirational, and strategic marketing content that supported broader marketing efforts.

→ Listen to an episode here or explore a promotional campaign here.

Tools Used: YouTube Studio, Riverside and Adobe Premiere, Adobe Audition, Adobe Creative Suite, Canva, WordPress