𝗚𝗨𝗜𝗗𝗔𝗡𝗧 𝗖𝗟𝗜𝗘𝗡𝗧 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗔𝗡𝗗 𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗬

𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗦𝗧𝗔𝗧𝗘𝗠𝗘𝗡𝗧

Case Study Campaign: Writing, Video, and Cross-Channel Rollout

Some stories are too good for just one format. As part of my monthly content strategy for Create the Life You Want, I turned James Kellas’s journey – from Silicon Valley tech founder to thriving auto shop owner – into a multi-platform campaign designed to educate, inspire, and convert.

Through a mix of long-form storytelling, video editing, and visual content design, this feature helped reinforce Guidant’s brand promise: that entrepreneurship is possible, even if your path looks a little unconventional.

This case study carousel showcases James Kellas’s unconventional career pivot in a visually engaging way. After 20 years in tech and multiple ventures, James discovered his passion through an unexpected Craigslist ad – now running T&L Elite Automotive, a top-rated shop in Milpitas.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 𝗔𝗡𝗗 𝗜𝗠𝗣𝗔𝗖𝗧

• Narrative Strategy

  Researched and wrote case studies that captured each entrepreneur’s journey – whether it was a bold career pivot or an unexpected business breakthrough –  turning complex paths into clear, relatable stories built to resonate and convert.

• Content Creation & Production

  • Published long-form client features on WordPress with SEO-driven structure and metadata to boost discoverability
  • Partnered with designers to turn standout quotes and story beats into high-impact carousels and graphics for Instagram and LinkedIn
  • Edited podcast clips into 60-second Shorts and Reels tailored for mobile-first platforms like YouTube and Meta

• Campaign Rollout & Optimization

  • Managed multi-phase launches via ClickUp, aligning email, blog, and social timing for cohesive, high-touch rollouts
  • Repurposed each core story into 8+ content pieces per month, including a branded newsletter that paired client features with thought leadership from Guidant and CEO Jeremy Ames
  • Reviewed engagement metrics to fine-tune asset types, distribution timing, and audience targeting for future campaigns

Tools Used: Adobe Creative Suite, Canva, WordPress, Riverside, ClickUp

𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗖𝗢𝗣𝗬 𝗘𝗫𝗔𝗠𝗣𝗟𝗘𝗦