Top SWOT Analysis Templates

Conducting a SWOT Analysis is crucial for personal and professional development as it helps you identify your Strengths, Weaknesses, Opportunities, and Threats. This strategic tool can guide you in making informed decisions, setting achievable goals, and creating a roadmap for success. A SWOT Analysis Notion template streamlines this process, providing a structured format that makes it easier to organize and analyze your findings.

Before you dive into creating your own SWOT Analysis, take a look at these Notion templates to simplify the process and ensure a comprehensive evaluation.

What Should SWOT Analysis Templates Include?

Choosing the right SWOT Analysis template in Notion can streamline your strategic planning process. Here are key components to look for in a high-quality template:

  1. Clarity and Simplicity: The template should be easy to understand and use, without complex terminology or cluttered design, facilitating straightforward strategic analysis.

  2. Comprehensive Sections: Ensure that the template distinctly separates the four SWOT categories—Strengths, Weaknesses, Opportunities, and Threats—for thorough examination.

  3. Flexibility for Customization: A good template allows you to add or modify fields and categories so it can evolve with your business needs.

  4. Integration Capabilities: The template should work well with other Notion tools or external apps to seamlessly gather and analyze data.

Selecting a template that aligns well with your organizational goals can significantly affect the effectiveness of your strategic planning.

What Should SWOT Analysis Templates Avoid?

Choosing the right SWOT analysis template in Notion can streamline your strategic planning process. However, some features may complicate rather than simplify your analysis. Here are key elements to steer clear of:

  1. Overly Complex Structures: Avoid templates that include excessive categories or subcategories. They can dilute the focus from core SWOT elements, making the analysis cumbersome and less actionable.

  2. Non-Customizable Fields: Templates that don't allow easy customization can restrict your ability to tailor the analysis to specific business needs. Flexibility in modifying fields is essential for a relevant and effective SWOT analysis.

  3. Generic Descriptions: Steer clear of templates that come pre-filled with generic text. These can lead to biased or irrelevant insights. A good template should encourage original and critical thinking by providing clear, empty sections for personalized input.

Remember, the best SWOT analysis template is one that simplifies the process while allowing comprehensive and specific insights tailored to your unique business context.

1SWOT Analysis w/ AI

This Notion SWOT analysis template makes use of artificial intelligence to help with thorough strategy planning. The template has structured sections for Strengths, Weaknesses, Opportunities, and Threats, as well as intelligent prompts powered by AI to take users through an in-depth assessment of each area. Designed to improve the effectiveness of traditional SWOT analyses, this template ensures a complete review of internal and external issues, supporting individuals and organizations in formulating well-informed success plans. Whether for corporate planning or personal development, this template offers a simple and logical approach to the strategic analysis process.

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2SWOT Analysis

A SWOT analysis is designed for strategic thinking: It’s to help you understand where your business is and where you need to go next. Use this template when you’re considering the big picture, like how to best launch a product, what features would best serve your customers, or how you can find new clients.

Running a successful business comes with challenges that make it hard to stand out in any niche. Today, more than ever, your business competitors can easily access the same information and content as you do from the internet.

Therefore, you need a strategy to help you grow your business amidst the stiff competition. The best and most straightforward way to start the growth process is by conducting a SWOT analysis for your company.

This analysis allows you to simplify the project’s intended objectives and highlight the external and internal factors that define how those objectives are achieved. As a result, you can connect the existing actions to plans.

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3SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

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4Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

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5Basic cost-benefit analysis for project management

This simple template can be used to perform cost-benefit analysis in seconds and visualise it to add more clarity to your communication when you’re trying to decide whether a particular project is worth it or trying to get stakeholders’ buy-in.

1. Facilitates project initiation by simplifying and automating the cost-benefit analysis.

2. Displays all CBA information in a clean and aesthetic manner, which makes it easy to comprehend and interpret.

3. Enables individuals to factor in multiple details and assess the broader picture when analysing alternatives.

4. Facilitates effective communication in teams or companies and among individuals.

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6Simple Risk Register

Risk management tools are hard to implement, expensive, difficult to use and don't allow for collaboration.

Simple Risk Register helps to make the process of risk management easy and accessible for everyone.

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7CompeteOS: SWOT Analysis

SWOT Analysis Template for Businesses, with resources and an example. Use Tesla's example SWOT analysis and embedded articles to better position your business!

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8Contingency plan

A contingency plan is an invaluable tool for any company in times of uncertainty. It helps businesses prepare for unexpected events, such as natural disasters, pandemics, market downturns, or any other potential disruption. It can provide a framework for how the company will respond to such events and minimize their negative impacts.

A detailed contingency plan allows organizations to anticipate, prepare for, and respond to any unexpected event swiftly and effectively.

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9Four Points Framework

Do you find yourself grappling with complex problems within your organization, unsure of where to begin or how to tackle them effectively? Have you ever wished for a systematic approach to problem-solving that could lead to tangible solutions and impactful outcomes? Introducing the Notion Template for the Four Points Framework – your ultimate tool for navigating challenges, uncovering insights, and devising strategic solutions with precision and clarity.

Comprehensive framework designed to address key components of problem-solving: Problem, Insights, Advantage, and Strategy.

Streamlined structure to guide you through every step of the problem-solving process, from problem identification to strategic implementation.

Real-life examples and case studies provided to illustrate the application of each framework component in diverse organizational contexts.

Empower your team with a systematic approach to problem-solving, fostering collaboration, innovation, and informed decision-making.

Key Benefits (Outcomes)

Gain clarity and focus by defining the problem statement, understanding its root causes, and assessing its impact on your organization.

Uncover valuable insights through rigorous research, analysis of customer feedback, and observation of market trends, enabling informed decision-making.

Leverage your organization's strengths and advantages by conducting SWOT analysis, identifying unique selling propositions, and assessing competitive positioning.

Develop a strategic action plan with clearly defined goals, objectives, and key performance indicators (KPIs), driving measurable outcomes and sustainable growth.


What's Inside (Features)

Problem: Define the problem statement, identify root causes, and assess its impact using real-life examples and case studies.

Insights: Gather and analyze insights from research findings, customer feedback, and market trends to inform decision-making.

Advantage: Conduct SWOT analysis, identify unique selling propositions, and assess competitive advantages to capitalize on organizational strengths.

Strategy: Develop a strategic action plan with clear goals, objectives, and KPIs, outlining specific strategies and tactics for implementation.


Ready to revolutionize your approach to problem-solving and strategic planning? Take the first step towards overcoming organizational challenges and achieving sustainable growth with the Notion Template for the Four Points Framework. Don't let problems hold your organization back – equip yourself with the tools and insights needed to drive impactful change and seize new opportunities. Start your journey towards success today!

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Closing Thoughts

Utilizing these templates can streamline your strategic planning process, making it more efficient and effective. They provide a clear framework to identify strengths, weaknesses, opportunities, and threats.

By implementing these tools, you can enhance decision-making and foster a proactive business culture. Don't hesitate to customize them to fit your specific needs and goals.

What is a Competitive Advantage?

Competitive advantage refers to the attributes that allow an organization to outperform its competitors, often highlighted in the 'Strengths' section of a SWOT analysis.

What is Market Penetration?

Market penetration is a measure of the extent to which a product or service is recognized and bought by customers in a particular market, typically discussed in the 'Opportunities' section of SWOT.

What is Organizational Inertia?

Organizational inertia refers to the resistance of a company to changes in its current state, often listed under 'Weaknesses' in a SWOT analysis, impacting its adaptability and potential growth.

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