Summary and Goal

Koji’s brand story is deeply personal to the owner. It starts with an ignorance towards Japanese culture and Sake in particular. With experience comes wisdom, however, and just by sipping sake, the owner came to understand the beauty of this beverage.

Koji wants to deliver a transformative, humble, and beautiful journey to its customers.

What’s the problem Koji solves?

There’s nowhere in Ha Noi for luxurious ambiance, food, and drink.

Except for Koji.

Koji provides Japanese hospitality, delicious food, and the best hand-picked Sake.

Koji is Ha Noi’s Authentic Sake Bar

Additional Ideas, Vocabulary, and Themes

From humility, wisdom

From simplicity, beauty

From hospitality, humanity

From food and drink, renewed joy

From sake, transformation

Koji is a place to connect over Sake.

Koji is simplicity and luxury.

Koji is making new and exciting memories with the ones you love.

Koji is remembering who you are.

Koji brings authentic Japan to you.

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