Enterprise • Mobile App • Education • 2025
I scoped an ambiguous “add AI into existing workflow” brief and designed assistive AI into 2 high-usage workflows involving teacher–parent communication, enabling faster, clearer communication by supporting teachers in drafting, refining, and using intelligent message cues, without compromising classroom constraints or teacher control.
This directly influenced daily parent trust and subscription value across schools in Singapore, China, Malaysia, and the Philippines.
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As the sole product designer, I set the direction - from identifying where to look, to deciding what not to build.
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A deliberately open question from our CEO.
The business opportunity was to understand if we could bring AI into our product that can create enough value to justify a higher subscription tier.
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Identify where AI could genuinely help, which workflows mattered most, and how much value we could reasonably deliver without compromising trust.
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