Enterprise & Consumer • Desktop & Mobile App • Education • 2025

Schools requested GPS tracking so parents could “see where the bus was”. Within the first week, I identified that visibility wasn’t the root problem, fragmented coordination across admins, drivers and parents was. Each role was reacting to partial information. WhatsApp had become the unofficial system.

👩🏻‍💻 As the sole product designer, I:

• Reframed the problem from “live tracking” to cross-role coordination.
• Proposed and conducted live field ride-alongs to observe real-world friction.
• Aligned CEO and engineers around reducing cognitive load over adding features.
• Defined system-level principles to prevent cascading last-minute decisions.
• Designed and shipped a cross-platform solution across desktop and mobile in 3 weeks.

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Collaborators: 4 Software Engineers, 1 QA Engineer, CEO (Product & Business Stakeholder)

Timeline: 3 weeks (July 2025)

Scale: 18 centres, 32 routes, ~620 drivers

Platforms: Admin Desktop, Driver App, Parent App

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Field Research

I pushed for live ride-alongs despite time pressure because I suspected interviews were under-reporting friction.

During live rides, I observed micro-frictions that rarely surface in interviews — screen glare, fatigued drivers missing logs, parents reacting faster than notifications. These insights directly shaped improvements such as:

• Audio chimes reminding drivers to update status before the next stop
• Dynamic ETA notifications that adjust to real driving conditions