GM Style Guide for All Clients

Bookmark this, learn it, love it — it's regularly updated:

‣

😊 Brand Style Guide

Follow these guidelines to help the company you're writing for achieve their brand goals and connect with their target audience.

Note: Brand style trumps Growth Machine style. If anything contradicts, go with what the brand wants.

The word count is 250-500 words.
The client is requesting we don't include a CTA (but do include a conclusion and internal links).
You won't source from Adobe Stock. Instead, use Desmos and MathJax. Please, still provide a link to the image source if possible or a comment saying where they're from. If you can't link to the image, please upload a copy to Drive.

You may need more than 2-3 images per article to properly demonstrate the answer to each question.
For internal links, feel free to link to other homework help questions on the site (or comment suggesting a link to an upcoming article), but go easy on linking to tutoring articles from this site or others.
It can be a challenge to fit in enough keywords with such brief articles. While we can't compromise on main keyword phrase mentions in the title, an H2, and the intro paragraph, we can allow the occasional B+ Clearscope score.

Graphs

Use Desmos to generate graphs
- When exporting a graph or equation, copy the image link and use it to link the graph to the image.
- Beneath the graph, write "Image credit: Desmos" with "Desmos" hyperlinking to the specific graph.
- If the linking option is unavailable, drop a pic into the Drive and name it the article keyword and order the picture appears. For example, "length of hypotenuse pic 2".

Equations

For equations outside paragraphs: Use Google Docs' equation editor (insert equation), Arial size 15 font until further notice. Editors: Screenshot these equations, resize them to 50%, and copy and paste them back in the doc (see publishing guide for more info).
For equations ingrained in paragraphs: Type equations, using special characters when needed.
Italicize special characters (a, b, x, y, etc.) that appear outside equations but within the text to indicate they are different than regular letters.