Life can get messy and crowded sometimes. Everything will come all at once, deadlines coincide on the same day and work piling up. Working professionals have learned to cope with the rush of life but what about young professionals who are stepping into the business world with class work to complete.
In order to get things done, young professionals can forget the fundamental things that makes life a little easier. A shower in the morning or a couple minutes of meditation before sleeping is helpful for a healthier life. Perhaps what these young fresh professionals need is a habit tracker on their wrist.
<aside> 👉 With that in mind we aimed to create a habit tracker suited for young professionals starting with identifying the players and giving the user a voice to compare.
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The first thing we did is a quick look at the market. Especially prominent apps on apple watch, designed for tracking habits. We put Streaks, Momentum and Productive on trial with end users and asked them to rank each app under 8 categories and help us craft insights. Which are then turned into assumptions:
Momentum has distractive notifications
Productive is a pain when it comes to input information
Straks does not allow personal customization users like
Putting the key findings from the competition matrix aside for a moment, we wanted to focus on one of the target users. This user persona is derived to represent the majority of our target demographic; the young professionals. Below, the journey map shows the reactions of our user about using the app in a given day. This exercise has helped us to craft the app around morning and evening routines.
Jason's journey during the day is mapped to find the most optimal time he can use the app.
Deciding to generate a meaningful experience for Jason, first thing in the morning and last thing before sleeping was compliant with the insights and decisions we pulled from the competitive analysis. However, it became clear that this wasn't a habit tracker anymore so we pivoted quickly and made new decisions:
Relying on pen and paper for early ideation and wireframes helped us to communicate early solutions to the end user and get feedback as we kept on designing. These early feedbacks saved a reasonable amount of time in prototyping.