Design leader, dad, and a non-professional craftsman. I’ve had the privilege of building large design organizations from scratch, shipping impactful products hundreds of millions of people use every day, helping communities become stronger.

💼 Work

quite recently i join DoorDash to lead their global consumer effort through Wolt. This gave me the opportunity to move with my family to lovely Stockholm.

I spend a vast amount of time with mentees (designers and leaders) from emerging markets and build a few AI-related personal projects.

Prior to this, was working at Google, leading Waze design org and working closely with the GEO org, I established and led the product design guild at Wix, Helped scaled Klarna’s design org from two designers to 30, and did multiple stints at various startups and design agencies.

Past cast studies coming soon 🤌

🌺 Workflows

During my years as a designer and manager, I've created a few frameworks that helped me succeed in my job. You can find some of them below, feel free to use & share. Karma is a Boomerang.

Giving Back

🍕Outside work

Have you ever wondered what happens when a designer stops designing on a daily basis? Where do all their creative flows go? Mine went to build furniture, all kinds of construction projects, baking, so much baking.

Building the dome for the pizza oven

Cementing this beauty

Adding a chimney

Post insulation

Experimenting

With a little help of a friend

After painting and assembling a birch top

In place :)