In the year since we went live with the XET token, we obtained a Virtual Asset License from the Dubai government, listed on Gate.io, crossed 370k+ holders, and more! We wanted to take a moment to cover everything we have built and share the road ahead.
We are the world's first media-entertainment blockchain platform to enter Dubai’s regulated virtual asset regime.
With a Virtual Asset License, we are one of the select few global crypto projects to gain access to a world-class regulatory ecosystem. This gives us a unique advantage to test, build, and scale the next iteration of the three essential parts of our decentralized entertainment ecosystem: streaming dApp (Mzaalo.com), Content funding platform (more below).
Mzaalo Audience Network: 11 million+ monthly users
Average time spent across Android, web and iOS per user ~ 8 minutes
🎭 Top 3 content genres 🎭
Romance | 30.61% |
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Drama | 18.37% |
Comedy | 15% |
🎁 Top rewards partners 🎁
Flipkart | 17% |
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McDonalds | 12.9% |
Amazon | 8.43% |
🌍 User base by geography 🌍
India | 87% |
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Rest of the world | 13% |
👫 Gender split 👫
Male | 75% |
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Female | 25% |
**🛒 Top reward categories 🛒**
Fashion & Lifestyle | 25.21% |
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Food delivery | 18.92% |
Gifting | 18.88% |